Strategies designed especially for Heart-Centered Bosses who need results right now!
You’re running a Heart-Centered Business based on positive contribution and joyful intention (which is awesome news and well done to you!)
Maybe you’re a photographer or a wellness coach, a copywriter or a social media savant – whatever your jam, you have so much positive intention and potential to create great things… but business has stalled.
Review the below 10 Heart-Centered Business Strategies to use right now and get your brainstorming session on!
1. Get Emotional
And I’m not talking about a slab of dark chocolate and a Meg Ryan movie. I’m talking about how you create, use and affirm emotion in your business.
Things like the images you use, the design you use and the language you use across your entire business. So review your website, the main copy on your website, your blog copy, even your bio and your introduction emails immediately.
Are you explaining to your readers (both new and subscribed) who you are, what you do and importantly – why you do it?
Are you creating an immediate emotional response? A quick way to upgrade this is to pay special attention to the information your readers see first, for example your headlines, subject lines and sub-headings?
Ann Handley, Chief Content Officer of MarketingProfs and the co-author of the best-selling book on content marketing, Content Rules says : “Aim for a gut reaction, and pay special attention to how your materials look when scanned quickly (as opposed to deliberately considered—because no one has the time or inclination to do that anymore).”
Why is emotion so important?
Well it comes down to how our brains work. For all humans, our limbic brain, which is responsible for all human behaviour, is our decision making part of our brain and it’s emotionally guided. To guide a decision in your readers or customers you must speak to their limbic brain. The other part to our brains, the neocortex will ask our limbic brains if something is important and worthy to take notice of.
Katharina Kuehn, Director of RDG Insights states: “The cognitive mind, or neocortex, is the newest part of the human brain and corresponds with analytical thought and language.”
2. Review the opportunities right in front of you
There is probably more opportunity sitting right in front of you than you realise. Review all the questions you’ve received from your customers over the last few months, see if you notice a trend. Are a lot of people all wanting the same thing but you haven’t got around to creating it or providing it?
Have you been asked to collaborate or connect with a specific community and for whatever reason haven’t made your move?
Do you have a really good idea for a new course or video or blog post that you know will drive revenue and subscribers, but just haven’t put the effort into to hashing it out? Carve out some time ASAP and you’ll be surprised at how fast you can turn it around.
Is there any outstanding revenue, waiting to come into your business – so do you have overdue invoices that you need to chase customers to pay? Round em up and get them paid!
Instead of waiting for things to happen ‘to you’, put some jazzy 80’s pop on and make it rain right now. Review all your opportunities and make a list of 5 things you are going to take advantage of immediately.
3. Connect with your 10 favourite customers – ever.
There are two main ways revenue can show up in your business: it can come from new customer and it can come from existing customers.
So if you’re in a bit of a pickle and want a quick strategy to generate cash – reach out to your favourite customers, your VIPS, your extra special ones and offer them something of value that you know will help them, and help you.
For photographers, this might be a one year anniversary shoot for your wedding customers, or a new family shoot!
For coaches, this might be a follow up 90 minute session for your clients who have recently completed a program with you.
For copywriters, this might be connecting with your best ever clients and letting them know that as their business evolve, the positioning and copy must evolve as well, so offer them a special package for return customers.
You will never know if you don’t ask!
As with all Heart-Centered Business, come from a place of truth and positivity – provide an option that will genuinely help and give value to your customers.
It doesn’t necessarily have to come from a place of generating revenue, you could connect with your best ever clients purely to give thanks, give back and check in to see what is new in their world – as long as you’re providing something of value to them.
These clients are your VIPs, so treat them like VIPs, show the love and remind them that you and your business still think of them as important community members.
The energy, momentum and clarity that is gained from new learning and new skills is so powerful!
If you know there are areas in your business that you are just not great at, instead of hiding from them or hoping that you will learn along the way, make the decision to up-skill yourself and empower yourself to absolutely nail that area of your business.
Farnoosh Brock, the passionate founder and president of Prolific Living says: “This one thing, one crucial and most overlooked thing that will open doors of sweet opportunity for you, expand your horizons, and unblock you in ways you have never imagined possible so you can reach those dreams you talk about, this one thing is called investing in yourself.”
Imagine the strength, positivity, ideas and absolute clarity you can gain from learning new skills and imparting them back into your Heart-Centered Business. Amazing.
Heart-Centered Bosses are a unique breed, there is so much goodness and creativity and heart-felt intention, but sometimes you need help with the planning and strategy – and that’s Ok because no one is perfect and we’re not meant to know everything!
The Heart-Centered Bosses who can recognise this early on and commit to more learning and development can quickly grow and scale their business to what they want it to become, and what they know it can become.
So think about where in your business you need to learn some new skills and if you feel you need to know exactly where to focus your attention and you’re ready to step it up a notch or 10, take a look here
This could be, oh I don’t know…say a Library of Resources dedicated to helping Heart-Centered Bosses (hehe see the bottom of the article)
Really though, creating free content that is purely for the benefit of your community allows you to engage with your community on an ongoing basis and positions you as an authority in their ‘conversation’.
What I mean by conversation is not just the niche or industry you’re in, but what topics you’re a part of in that niche.
By creating content purely for the benefit of your tribe, you are letting your followers know that you are dedicated to their cause, that you are in their corner, and you are trying to help them as much as possible.
What it’s not designed to do…
- It’s not ‘to sell’
- It’s not ‘for everyone’ (that is, it’s targeted and specific to your followers)
- It’s not saying the same thing over and over (be fresh!)
If you’re a dietician or healthy eating coach, it could be a 5 day challenge at the start of a season to get back on track to healthy living.
If you’re an astrologist it could be an email or a blog purely designed around letting your followers know what to expect (from an astrology point of view) over the next week.
If you’re a web designer it could be a short video on what not to do when you plan your first website.
You get the drift.
And if your community likes and enjoys and gains something from your content they are more likely to share your content with others, so it’s a win: win.
6. Pitch it!
Contact a media outlet and pitch a story, blog or video idea to them because – why not? You never know if you don’t try!
Heart-Centered Bosses are usually coming at their industry or their business goals from a different perspective. It’s a point of difference in your market that might stand out as a newsworthy story for the media outlets that reign supreme in your field.
Don’t be afraid of your uniqueness and your difference, embrace it.
Make sure to share your personal story and your why. Also share the benefit to them as to why your content will help them with their editorial and readership goals.
When you do get featured the media, make sure you leverage that exposure and display it on your website, post about it, let your community know about it, rock that exposure!
7. Audit your automation.
If you are still doing everything in your business one tiny action at a time, then you are not using systems and especially automated systems to the best of your ability.
Automation is a rapid fire strategy! It can increase your efficiency and your revenue pretty effectively.
By automating your posting process, your subscription process, your email marketing process, even your sales process – you can really leverage your time and keep more time available for creativity, fun and life!
Think about what in your business you would like to happen without you? You’ll be surprised as to how quickly, with the right systems you can let automation into your business. And once you do – wow – the growth it can create for you is amazing.
Some bosses can be afraid of Automation, and afraid of the control that they might lose by automating certain areas of business. However – you still have control over what happens, what gets sent when, how a customer views or interacts with you.
Automation doesn’t mean that your business goals or direction changes or that your business becomes less personal and less Heart-Centered. The Wall Street Journal says that it just means that the process by which you can achieve your goals changes slightly.
Is there something you’ve been putting off doing in your business because you’re really scared of what will happen?
Maybe raising your prices. Maybe a new product or service that you’re not sure your customers will buy. Maybe taking a stance on a current issue in your ‘conversation’? Maybe putting yourself out there a little more on a webinar?
Think of what could be on the other side of that fear. Just for a moment, allow yourself to imagine that you’ve already created that product, or published that post, or hosted that webinar – how do you feel?
Pretty empowered right?
You don’t have to be speak to everyone and your heart is not going to be everyone’s heart (link to article on that) so give yourself a break, make a big cup of gumption tea and go at it.
9. Pack and stack your services.
This is about packaging up your services or products and creating various price options so your customers can gain the most from you and you can gain the most from your customers.
Basically if you give your customer a few different options for your services, one that is an average price point and one that is more expensive, can create some interesting results.
Derek Halpern of Social Triggers has an awesome short video about this, you can check it out here.
Some of your customers will convince themselves that the average price point is more justified and your averaged priced product sales can increase – and some of your customers will always take the more expensive option because they enjoy the ‘red carpet experience’. Like me. Spotify premium anyone?
This could unlock a flood of revenue in your business and is something you can turn around rapidly in your business.
Andrew Reid, CEO of Vision Critical, says: “Customers are beginning to understand that their true value to companies goes well beyond their wallets. This is the age of the empowered customer, when a single complaint on social media can cost a business millions of dollars, an online review can shape the fortune of a restaurant and feedback can significantly affect business decisions.”
You can put strategies in place to ensure you’re doing your best to plan the ultimate customer experience. These are strategies for each customer interaction, like:
- How does a customer find you?
- How do you continue to grow and develop that relationship?
- How can you entertain your customers?
- How can you connect with them emotionally?
- How do you serve them and best help them?
- How can they relay any information to you?
- How do you handle complaints and reviews?
- And how do you ensure that your relationship does not live and breathe on a sale?
For example, when you’re planning your email marketing path and you send a subscriber a 3 part email sequence designed to have them purchase an eBook, and at the end of the sequence they haven’t bought the eBook – then what happens?
Often this is the end of the road and where businesses can disappear for a customer, only to show up again when they want another sale.
Instead, plan what happens next for the customer if they do not decide to purchase that eBook – how can you better connect with them and add value for them?
Customer experience is about consistent touch points and a consistent flow of information and valuable content, and it’s really what establishes your brand in the eyes of your community.
By planning an amazing customer experience you are setting your Heart-Centered Business up for growth and success – and you will be able to grow and build a strong and loyal customer base of people wanting to buy from you.
There you have it – 10 Heart-Centered Business Strategies to Use Right Now. I hope that you have gained some fresh ideas from this article!
Let me know what the biggest take-away from this article was for you in the comments below.