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    Why do you do what you do? (and why it matters)

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    If we were sitting down to have a tea at my favourite local cafe together and I asked you: “Why do you do what you do?” What answer would you give me? Some people I’ve asked this question of have honed their ‘elevator pitch’ so well that it slides right off the tongue without a moment of hesitation but don’t quite answer the question. Some stutter and splutter and look awkwardly into the horizon thinking “crap, why can’t I answer…

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