Blog - Bohemia Copywriting & Content Studio

Oh my goodness what a year we’ve had. Suddenly phrases like “social distancing”,  “mask-wearing”, “get-the-eff-away-from-me” and “this cough is not COVID” are all on the tip of our tongues! For brands, it’s been the most flexible, authentic and fluid which have risen to the top. Flexible in their approach. Authentic in their message. Fluid in […]

Best In Show for 2020: Brands That Have Nailed Their Content and Brand Voice


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We human beings are big, bundles of unbridled emotion. It is not surprising then that emotion is said to be what carries the most weight when we are making decisions. When you bring into emotions into your copy, your words have more power in influencing your audience. Think about it. Desire, love, fear, guilt, and […]

Why Writing Emotionally Is More Important Than You Think


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The cursor blinks incessantly at you. Words fail to come. Frustration builds. The blank white page staring you in the face is blinding. Welcome to writer’s block, my friend! Truth be told, all copy starts with a blank page. But when deadlines, not-to-be missed opportunities, customers and clients (yes, we still love you xx) are […]

Overcome Writer’s Block By Getting Back To Basics


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