The short answer to the question “Is Blogging A Good Way To Increase Sales” is YES!
I get asked this question a lot from new clients who are testing the water with blogging but not necessarily seeing results.
Yes, your business *really* needs a blog.
Yes, a blog is a good way to increase sales.
Yes, a blog does take some planning and content creation.
Yes, it’s worth it.
I’ve chosen a select few to highlight for you today.
Research shows blogging increases inbound links by 97%. This is the most important factor in Google’s ranking algorithm.
Websites with a blog have 434% more pages indexed in the major search engines than those without a blog. Meaning the google crawlers eat up more of the websites that contain a blog.
Companies that generate 15 blog posts per month average 1,200 new leads per month.
Blogs = leads. Leads = customers. Customers = income.
We like that.
B2B marketers using blogs generate 67% more leads than those that do not blog.
One more stat to convince you: companies with a blog see 55% more visitors.
Blogging allows you to share information with your customers in a way that sets you apart from your competitors. Why? Because it’s in your voice, your message, your style. One that you’ve honed and strategised will stand out to your ideal customer. A blog allows you to elevate your position in your industry and add credibility to your brand.
You’re in business to help your customers achieve something or change something in their lives, right? A blog [full of engaging, informative, interesting content] is a place for your customers to turn when they have questions. The more you help your customers, the more inclined they’ll be to hang around, like/love and purchase from you.
A blog will give your brand a rounded feel, give your customers another place to interact with your brand and allow you to share content on a platform that’s entirely yours.
Think of it this way: you own you blog and website (as opposed to a social media platform). If insta or facebook were to disappear tomorrow (GASP!) your blog would be standing strong, full of content.
If you’ve never blogged before, or written an article before, it can be daunting. We get it! For help in crafting a content plan for your blog, and writing your blog content, please reach out to our team today. We’re here to be your best *wordy* friends.
Owner and Head Copywriter, Bohemia Copy + Content Studio
15+ years experience in content marketing and copywriting.
Word Lover. Mama. Wifey. Eternal Optimist.