The short answer to the question “Is Blogging A Good Way To Increase Sales” is YES!

Blogging is a good way to increase sales, and fast – here’s why.

I get asked this question a lot from new clients who are testing the water with blogging but not necessarily seeing results.

Yes, your business *really* needs a blog.
Yes, a blog is a good way to increase sales. 
Yes, a blog does take some planning and content creation. 
Yes, it’s worth it. 

There are a thousand reasons why you should double down on your blogging NOW.

I’ve chosen a select few to highlight for you today.

A blog can help your business in a number of key ways:

#1 A blog helps your SEO score.

#2 A blog helps your lead generation.

Companies that generate 15 blog posts per month average 1,200 new leads per month.
Blogs = leads. Leads = customers. Customers = income.
We like that.
B2B marketers using blogs generate 67% more leads than those that do not blog.
One more stat to convince you: companies with a blog see 55% more visitors.

#3 A blog helps your credibility.

Blogging allows you to share information with your customers in a way that sets you apart from your competitors. Why? Because it’s in your voice, your message, your style. One that you’ve honed and strategised will stand out to your ideal customer. A blog allows you to elevate your position in your industry and add credibility to your brand.

#4 A blog helps your customers.

You’re in business to help your customers achieve something or change something in their lives, right? A blog [full of engaging, informative, interesting content] is a place for your customers to turn when they have questions. The more you help your customers, the more inclined they’ll be to hang around, like/love and purchase from you.

#5 A blog helps your branding.

A blog will give your brand a rounded feel, give your customers another place to interact with your brand and allow you to share content on a platform that’s entirely yours.
Think of it this way: you own you blog and website (as opposed to a social media platform). If insta or facebook were to disappear tomorrow (GASP!) your blog would be standing strong, full of content.

So, get blogging OK?

If you’ve never blogged before, or written an article before, it can be daunting. We get it! For help in crafting a content plan for your blog, and writing your blog content, please reach out to our team today. We’re here to be your best *wordy* friends.

Here’s an infographic with a few key stats on how a humble blog can change your business.

Sarah Bidmead

Sarah Benitez

Owner and Head Copywriter, Bohemia Copy + Content Studio

15+ years experience in content marketing and copywriting.
Word Lover. Mama. Wifey. Eternal Optimist.