In fact, even if you haven’t thought about your existing customers, focusing all your attention on new customers we’re challenging you to IMAGINE just for a moment what your existing customers could do for you and your business.
We don’t really believe in ‘past customers’ at Bohemia. Even if you worked with us two years ago, you’re still an ‘existing’ customer. When you think about your existing customers, think about your existing ideal customers – you know the ones who really dig your work, have already paid for your product or service and given half the chance would more than likely do it again!
The probability of selling your THANG to an existing customer is 60 – 70% and the probability of selling to a new prospect is 5 – 20%. Wowsa!
You see? These peeps are lucrative!
Sure, generating and converting fresh leads is an effective part of your marketing activity (if done well).
But the truth is your existing customers can easily become repeat customers if you give them the chance and lead them through the process.
To ensure you are more than just a one-hit-wonder in your customer’s eyes, you may need to *stack* your services or expand upon what is already existing.
In other words, you need to give them a valid and reasonable reason to BUY or BOOK once more.
If you don’t sell a consumable product that needs restocking it’s a good idea to put yourself in your customer’s shoes and figure out how to meet their needs in a new way. For example:
Remember: just because you solved one of their pain points a week, month or year ago, doesn’t mean they don’t have new or additional problems.
Figure out how you can solve ’em, Sherlock!
Try not to shimmy off the face of the Earth once you have completed the job or shipped their order!
Your customer’s “experience” doesn’t end there my friend — you need to werk that relationship, baby.
Nurture them, keep in touch (with valid reasons), stay in their world in a genuine but oh-so-slightly-scheduled way.
This is where heart-centered and intentional business crosses with strategic goodness and WE LOVE IT!
We hear you asking how you can stay in their world in a non-spammy way?
Stay all up in their face (in the best, possible way).
That’s right you heard it – assume right from the beginning that you will convert your existing customers into repeating customer.
Turning leads into existing customers and into repeat customers should always be a part of your master plan — your customer love strategy.
Don’t be left wondering how you can get them to buy again after they’ve made their first purchase: organise and strategise.
We touched on it in the previous point, but scheduling in post-sale touchpoints is critical.
We bet you’re feeling inspired to rekindle your relationship with all your customers RIGHT?
This is just scraping the surface on our strategies for converting your existing customers into repeat customers!
Owner and Head Copywriter, Bohemia Copy + Content Studio
15+ years experience in content marketing and copywriting.
Word Lover. Mama. Wifey. Eternal Optimist.