It’s a truth universal: one of the hardest hurdles your marketing team will face is how to diligently craft a unique voice for your brand so that your biz can stand out to the right customers at the right time. Whilst having a unique brand voice is not necessaily a business MUST to earn revenue, […]

Nail your next big thing with these ten launch content ideas. Bought to you by a real-life, profesh copywriter. You’ve had an idea for something snazzy you want to add to your business’s services or products. You’re keen as mustard to share with your customers and create some serious moola. You’ve set a date and […]

Brand’s are standing up and nailing their content in our interesting times. Oh my goodness what a year we’ve had. Suddenly phrases like “social distancing”,  “mask-wearing”, “get-the-eff-away-from-me” and “this cough is not COVID” are all on the tip of our tongues! For brands, it’s been the most flexible, authentic and fluid which have risen to […]

We human beings are big, bundles of unbridled emotion. It is not surprising then that emotion is said to be what carries the most weight when we are making decisions. When you bring into emotions into your copy, your words have more power in influencing your audience. Think about it. Desire, love, fear, guilt, and […]

The cursor blinks incessantly at you. Words fail to come. Frustration builds. The blank white page staring you in the face is blinding. Welcome to writer’s block, my friend! Truth be told, all copy starts with a blank page. But when deadlines, not-to-be missed opportunities, customers and clients (yes, we still love you xx) are […]