Want ten quick content marketing strategies to revitalise your business in the next six months? Thought so! [Keep reading]. You’re running a small business based on conscious contribution, problem-solving and positive intention (AKA you genuinely want to support and create solutions for your customers).  Your brand has so much potential [and you know the […]

We human beings are big, bundles of unbridled emotion. It is not surprising then that emotion is said to be what carries the most weight when we are making decisions. When you bring into emotions into your copy, your words have more power in influencing your audience. Think about it. Desire, love, fear, guilt, and […]