Customer
Kit
your biz
Your customers are the life force of your business.
As a small business owner, freelancer, coach or creative relying on a customer to make a decision to buy, book or work with you - means you are relying on the strength of two things…
• The strength of your relationship with that customer
• The strength of your ability to delight that customer
You see there is nothing more we love geeking out over than a Customer Love strategy purely because it’s a win: win scenario and we like to make people happy.
Your customer wins and you win.
get your biz customer kit
On this point, the stats don’t lie…
Here’s what can happen when you craft a winning Customer Love strategy:
The number of loyal customers you create can make the difference in whether you hit your income goals (or don’t)!
Did you know the cost of acquiring new customers is 5 to 10 times more than selling to a current customer? And current customers spend 67% more on average than new customers? (Inc).
You increase your number of loyal and loved-up customers
Customer experience is the new differentiator in small business and a winning customer experience can see an increase in per customer spend with 55% of consumers saying they would pay more for a better customer experience. – Defaqto Research
You increase your customer’s average spend
Are you churning and burning through customers? By increasing customer retention by just 5 percent you can boost profits by 25 to 95 percent, according to the advisory firm Bain & Co. How do you do that? Create a winning Customer Love strategy.
You increase the number of customers you retain
You want loyal customers!
So your customers will pay more for a better experience!
Find customers - retain their business - more profit!
Engaged customers = happy customers. And the way to increase engagement is to plan for it! 75% consumers expect a consistent experience wherever they engage (e.g., website, social media, mobile, in person) (source).
You increase your customer engagement
Stay engaged with your customers by planning your relationship with your customers.
Have you made a purchase decision based on a recommendation from a friend? Yep apparently most of have - 81% of consumers’ purchasing decisions are influenced by their friends’ social media posts. (Forbes)
You increase your social currency
Create a community of loved-up customers who spread the word about your awesomeness.
So if you’re ready and your business is ready for all of this goodness then you need Your Biz Customer Kit in your hot little hands now!
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At Bohemia we call this a Customer Love strategy
“If you make a sale, you can make a living. If you make an investment of time and good service in a customer, you can make a fortune.” -
- Jim Rohn
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Your Biz Customer Kit includes:
This checklist is your way of outlining the key information you need to know about your ideal customer to start creating the best relationship with them (in a non-creepy way!)
Bonus...
A ten point Customer Attraction Strategy
The first step to cultivating customer relationships is to attract the customers you love first! This ten point strategy is ready for you to download and use straight away.
An Ideal Customer Checklist
At Bohemia we love plans and templates. This baby can be used to plan out your next epic 6 months of delighting, surprising and *romancing* your ideal customers. Perfect for anyone who works one-on-one with customers (we’re looking at you coaches & freelancers)!
A 6 month Customer Delight Plan
It’s awesome that you’ve created a community of customers that occasionally buy from you or are attracted to your content but haven’t yet purchased. Now it’s time to turn up the dial and start to nurture all these juicy relationships so you can both win.
“5 steps to a nurturing a loved-up community” Ebook
You get that you should be investing some time in crafting moments that matter for your customers and these ten easy-to-use strategies will help you get started!
Even if you’re an introverted boss who would prefer not to get close to customers - never fear - there are ways to craft relationships without getting anxious about needy customers.
Ten easy-to-use Customer Relationship building strategies
If you are not already part of our Bohemia Boss Facebook Group - what are you waiting for? In this group we support, rally and guide each other on all our best marketing, customer and goal setting strategies.
Access to our Bohemia Bosses Facebook group
We love our unpacking videos because we get to connect with you and really show you how to best use the strategies, templates and tools!
An “Unpacking Video” so you can make the most of your kit
Yes! Give me my customer love strategy!
Who will benefit from Your Biz Customer Kit the most:
You want to grow your business big time so you need a better strategy to ensure you increase customer loyalty, engagement and experience.
You’re attracting customers who are not your ideal customers and you’re not sure why that’s happening (but you really want to fix it!)
You have zero follow-up strategy and you know you’re letting work go because of it.
You love - love - love your tribe and you want to step it up in your customer strategy to stand out in your market and be known for your amazing experiences.
If you feel held back from “not knowing how to” create experiences for your customers but you know how important they are so you really want to get on top of it.
You know there is more you can be creating for your customers but you are tapped out time wise and want a plan to follow and some steps laid out for you.
You want to take small and consistent steps towards growing an authentic, vibrant, unstoppable business with a community of loved-up customers who will become your ‘for life’ tribe.
You’re tired of playing small and you’re ready to get super aligned and strategic!
Secondly, if you say YES to any of these situations then this session is for you:
This kit is for you to get clarity, gain impact, direction and a list of ideas that will help you create a customer love strategy + plan that you are 100% in love with!
Boom!
At Bohemia we love our freelancers, coaches, creatives and small business owners so if this sounds like you, that’s a good first step.
Who this Kit is NOT for:
If you are just starting out and have no customers or products of offers YET this is not ideal for you. However you can have a look at our Goals + Planning Kit.
get your biz customer kit
“It’s easier to love a brand when the brand loves you back.” - Seth Godin
Why-oh-why do I need a Customer Love Strategy? Is this just another “thing”?
Great question and let’s not sugar coat it - if you rely on customers to purchase with you then best take care of your customers because you aren’t paying your bills, your customers are paying your bills.
Everything you do in your business should be about your customers because the stats on customer loyalty, engagement, spending and retention all improving once you have a winning customer love strategy in place are impressive to say the least!
Who is Your Biz Customer Kit best suited to?
Any Bohemia course or workshop is best suited to Freelancers, Creatives, Coaches and small business owners. We are making the assumption that you:
• Already have an established business/service/website and
• You are actively working with or selling to customers
If you want to know if this course suits you specifically, feel free to reach out and email or call us to clarify!
F.A.Q.
What’s different about a Bohemia Customer Love Strategy vs a customer experience or customer journey plan?
Well we’ve created some simple truths about marketing and customer strategies and all our courses are created with these truths in mind:
You want it to be SIMPLE because it shouldn’t take too many brain cells!
You want it to FEEL GOOD because sleaze doesn’t work!
You want it to be UNIQUE because you are unique, your customers are unique, thus your marketing plan should be unique!
You want it to be STRATEGIC because that’s where your business changes gears!
A customer love strategy captures the most essential elements of customer service, experience and journey.
I’m just starting out - will this help me?
Yes! If you’re just starting out in your business, congratulations, what a fun time! The templates and questions in Your Biz Customer Kit will help you become super strategic in no time at all.
Will I be able to do this myself?
Your Biz Customer Kit is designed to take you step-by-step through creating a Customer Love strategy.. With our unpacking video + real time questions answered in our Bohemia Bosses Facebook group we are confident you will have the support you need. HOWEVER if you are looking for a more personal one-on-one type of support we urge you to look at our One-on-One strategy workshop option, this might be what you need.
I have some questions, can I get in touch?
Sure can, feel free to email us at: hello@bohbiz.com or join the Bohemia Bosses Facebook group and we can chat!
How is Your Biz Customer Kit delivered?
Your Biz Customer Kit is delivered via email over a series of three emails.
Email One: Your introduction email
Email Two: Your modules + unpacking video
Email Three: Your bonus modules
What’s the refund policy/return policy?
We know you’re going to love this course, but legally we gotta mention it! Please click here for our refund policy and please click here for our all legal’s.
get your biz customer kit
A quick note from Bohemia Business Owner, Sarah:
Thanks for checking out our Customer Kit! If it’s not clear already - we thoroughly enjoy sharing the 411 on Customer LOVE Strategies.
Personally one of things I geek out over is getting into the head of customers, creating unique and interesting connections for them and guiding them through an enjoyable and beneficial relationship.
At Bohemia we believe business does not need to be pushy, aggressive and fake to be successful; if you are well planned, clear on your goals work with awesome teams *like ours* to help you, then success can be attainable with less stress and confusion.
We are on a mission at Bohemia to create a community of freelancers, creatives, coaches and small business owners who want to do things a little differently...so come join us.
